Welcome to Personal Brand Accelerator
Welcome
You already have a personal brand. Every meeting you speak in, every loop you close, every moment you hold your ground under pressure is shaping how you are seen at Caddick. The question is not whether you have a reputation. It is whether you are building it deliberately.
Over the next 15 weeks, this programme will help you do exactly that. You will get clear on what you want to be known for, build the habits of a calm, credible presence, take visible ownership of what matters, and learn to stay steady when plans change. By the end, you will have a personal brand grounded in evidence, not intention, and a 90 day plan to carry it forward.
Built on Motivational Intelligence
The whole programme runs on Motivational Intelligence, MQ, the framework already in use at Caddick. MQ is the science of how your beliefs and self-talk drive your behaviour, and it moves through four pillars in sequence.
Vision, Weeks 1 to 3. Clarity first. What do you want to be known for, what gets in the way, and how do you say what you think with confidence?
Unlimited Potential, Weeks 4 to 6. Presence next. How you come across when it matters: calm, clear and grounded, even under pressure.
Ultimate Responsibility, Weeks 7 to 10. Then ownership. Moving from explaining what happened to owning what happens next, closing loops so people can rely on you, and influencing without authority.
Adaptability, Weeks 11 to 13. Staying steady when things change. Treating setbacks as information and performing under realistic, compounding pressure.
External Brand and Capstone, Weeks 14 and 15. Everything you have built, pointed outward to clients, partners and the wider industry, then brought together in your final session.
How the programme works
Group sessions run for two hours and close with a 30-minute MQ Mastermind, your facilitated peer-coaching space. In Weeks 4, 7, 10 and 13, you will have a private 60-minute 1:1 Deep Coaching session, each ending with an Integration Challenge to complete in the real world before the next session. Your workbook travels with you throughout and becomes a record of your growth.
What you will build
Three things develop across the whole programme: your Known For statement, drafted in Week 1 and finalised in Week 13, your Weekly Evidence Log from Week 8, and your Personal MQ Playbook from Week 10. Along the way, you will also build a headline statement, a calm challenge script, an influence frame, a 60-second professional introduction and your 90-day visibility and accountability plan.
What we ask of you
Turn up to every session, be honest in the room, and practise between sessions in real situations with real colleagues on real projects. Everything shared in the room stays in the room. Growth happens at the edge of comfort, and this programme will take you there with the full support of your cohort, your facilitator and your coach.
To access your lessons, reading articles and session assignments, please click on the links below.
Course Content
Please click on the link below to download your roadmap workbooks for this course.